Lights, Camera, Business: How to Succeed on YouTube
What is YouTube?
YouTube is a video sharing platform that has been around since 2005. It has grown into one of the most popular websites on the internet, with over 2 billion monthly active users. That’s a lot of eyeballs that you could potentially reach!
But how do you use YouTube to grow your business? Well, the first thing you need to do is to create a YouTube channel. This is where you’ll upload your videos and start building your following. When you create your channel, make sure you choose a name that represents your brand.
Start creating content
Once you have your channel set up, it’s time to start creating content. You can create videos that showcase your products or services, provide helpful tips and advice related to your industry, or give your audience a behind-the-scenes look at your business. The possibilities are endless!
But what if you’re not a professional videographer? Don’t worry! You don’t need fancy equipment to create great content for YouTube. All you need is a smartphone with a decent camera and some creativity. If you’re not sure where to start, there are plenty of resources available online to help you learn the basics of video production.
Introducing… YouTube Shorts!
Now, let’s talk about YouTube Shorts. In 2023, YouTube launched Shorts, its answer to the rise of short-form content. Shorts are vertical videos that are 60 seconds or less in length. They are designed to be quick and easy to consume, and are perfect for businesses that want to get their message across quickly.
Shorts have become increasingly popular on YouTube, and it’s easy to see why. They are perfect for capturing the attention of viewers who are scrolling through their feeds, and they can be created quickly and easily using just a smartphone. Plus, they are a great way to show off your brand’s personality and connect with your audience on a more personal level.
If you’re not sure how to get started with Shorts, don’t worry! YouTube has made it easy to create them. All you need to do is open the YouTube app on your smartphone, and tap the “+” button at the bottom of the screen. From there, you can choose the Shorts camera, which will allow you to record a short video. You can then edit your video and add music and text using the built-in editing tools.
Using YouTube as a business
So, there you have it! A quick overview of how you can use YouTube as a business, and how you can take advantage of YouTube Shorts to reach even more viewers.
In conclusion, YouTube can be an incredibly powerful tool for businesses looking to reach new audiences and grow their brand. With the ability to create engaging video content and connect with viewers all around the world, the possibilities are endless. And with the launch of YouTube Shorts, there are even more opportunities for businesses to get their message across in a quick and easy way.
The shameless plug
But we also know that it can be daunting to navigate the world of social media and content creation, especially if you're new to the game. That's where Absorb Studios comes in. We're here to help you every step of the way, from defining your target audience to creating high-quality content that resonates with your viewers. We believe that every business has the potential to succeed, and we're here to help you unlock that potential.
Whether you’re just getting started on YouTube or you’re looking to take your existing channel to the next level, we can help. So why not get in touch with us today? We can't wait to hear from you!
