OBJECTIVE
Create a series of four welcome videos designed to greet and inform new visitors on their website.
SCOPE: Cinematography, Creative Direction, Video Editing
OUTCOME
Each video offers new visitors valuable information, helping them connect with the church before stepping through the doors.
The series effectively reinforces Center Grove’s mission, making it easier for visitors to feel at home and find relevant information. The strategically placed videos on the website ensure a smoother, more informative browsing experience for all site visitors.
Objective
Center Grove Church engaged our team to create a series of four welcome videos designed to greet and inform new visitors on their website. The goal was to make these videos feel warm and inviting while providing essential information to answer common questions for various types of visitors interested in the church. Each video was optimized for a specific webpage, catering to different segments of Center Grove’s community.
Process
Our creative team worked closely with Center Grove Church to develop a concept that would resonate with their welcoming and community-focused mission. We designed each video to be visually warm and approachable, ensuring that viewers would feel invited and valued. By focusing on clear, friendly messaging, we sought to make each video informative without overwhelming the viewer, supporting an engaging and accessible experience for new visitors.
Each video was crafted to serve a distinct purpose and targeted audience:
General Welcome Video: This main video introduced visitors to Center Grove Church, highlighting the church’s values, mission, and community spirit.
Wedding Services Video: Tailored for couples interested in wedding services, this video outlined the church’s offerings, spaces, and support for weddings.
High School Ministry Video: Created to connect with teens and their families, this video showcased the church’s programs, emphasizing community, learning, and fun.
Children’s Ministry Video: Aimed at families with young children, this video provided an overview of the church’s children’s programs, focusing on safety, learning, and a nurturing environment.
Each video was optimized to fit seamlessly within its designated webpage, supporting Center Grove’s objective of enhancing the visitor experience and answering key questions.
The tone and style across the video series were consistent, focusing on warmth, friendliness, and accessibility. We used soft, natural lighting, friendly language, and engaging visuals to ensure each video conveyed the inviting atmosphere of Center Grove Church. The result was a cohesive series that reflects the church’s welcoming environment and dedication to community.