How to Quickly Create Tons of Content for your Business

When should you create content?

A lot of the time businesses know they need to start creating content and really just don’t know where to start. One of the best places to start right now is a video podcast for your business. There’s a lot of information out there on how to set up a podcast and get started, so we’re not going to go into all of those details in this blog, but we will focus on the benefits of how a podcast can massively benefit your content game. No matter what industry you’re in like construction, cosmetology, personal training, landscaping, or anything else, we believe a podcast will be beneficial.

When you come up with a podcast for your business, should be very little pre-planning involved. We’re not saying you shouldn’t plan out your episodes, but just start a 10 minute conversation with your business partner or coworkers offline or just outline some bullet points to talk about topics and facts in your industry. If you’re feeling inspired during that talk, record it!

We would also recommend you have a camera to record video of these conversations. A video podcast is one of the most efficient ways to invest in content for your business because you can repurpose so much of it and you can get a massive amount of quality content quickly.

The value of video podcasts

Video is what makes this really important because when you shoot 5 to 10 short podcast episodes for your business, you’ll end up with a ton of content that can be used across social media platforms too. This is exactly how creating a new podcast for your business helps you build a massive library of content really quickly.

You can also break up your video segments into 30-60 second clips to share as stories or reels. You don’t even have to share the full episodes if you don’t want to! You could easily use pieces and segments of conversations and repurpose all of it. Re-purposing the podcast content is what makes this idea really powerful. A single line from your podcast can be made into a social post, a tweet, a story, a TikTok video, and more. The ideas are endless.

Managing your podcast

You can choose to produce and edit your podcast on your own, create an internal team for it, or hire an outside team of experts that are dedicated to your brand.

Managing the podcast on your own can be time consuming. Many business owners will attempt to manager their own podcast to create content by themselves, but they will often become overwhelmed. This would be the most budget-friendly option, but the key to a success content lifecycle is staying dedicated to it.

Creating an internal team would be ideal for large businesses that have a clear brand established and extra capital to dedicate to these roles. This would be the most expensive option because you would need to hire a producer, a small video team, an editor, and of course the podcast host(s).

If you choose to hire an external team, like Absorb, you would be getting a team of experts that already know how to produce and manage a podcast. All you would have to do is schedule your production days! You would be able to bulk shoot your episodes, so you could record less often as well.